End: Update Financial Advisors on IRA Sales Strategies

Means: Monthly Newsletter

For: OppenheimerFunds IRA

The Back Story: Our goal is to provide financial advisors with the tools and information they need to sell our products. How could I make our monthly IRA newsletter engaging and informative?

The Success Story: Explore a theme. In every issue of our IRA newsletter, I dug deep into a single sales strategy, providing comprehensive information and a cohesive story each month.