Means: Targeted Direct Mail
For: OppenheimerFunds Retirement Services
The Back Story: Recessions build fears about retirement. How could I spread the word that OppenheimerFunds offers a simple tool to help investors choose the right mix of investments for their retirement portfolio?
The Success Story: I tapped into people's concerns over "the temperature of their retirement portfolio" with the Goldilocks concept (above), and addressed fears over the safety of their savings with the balancing piggy bank concept (below). Both were engaging mailers explaining the importance of choosing the right retirement investments with the help of Navigator, OppenheimerFunds' innovative asset allocation tool.
