Means: Promotional Flyers
For: OppenheimerFunds College Savings
The Back Story: Parents need help tackling the rising cost of education. How could I spread the word that OppenheimerFunds sponsors a new website offering parents the tools and resources to help them save for college?
The Success Story: Be aspirational. I played off of the name of the site, http://www.collegewithinreach.com/, drawing upon the core truth that college is about dreams, and this site is here to help parents and children reach them.
