Means: Direct Mail Brochures
For: OppenheimerFunds College Savings
The Back Story: As the state sponsored college savings plan in Texas, how could I build upon our brand while educating and enticing new investors?
The Success Story: Everything's bigger in Texas -- so I drew upon our already successful product slogan, "The Start of Something BIG." Each brochure went into detail about the savings advantages of the plan while drawing on engaging school elements, the aspirations of parents and the college dreams of their children.
