Means: Web Content Development / Management
For: OppenheimerFunds Online
The Back Story: Our financial advisor site was finally getting a well-deserved redesign. How would we use this opportunity to re-examine content and create a more informative and succinct user experience?
The Success Story: Feed the template. We reorganized content into more concise chunks, divided it into more intuitive sections and revised it into more effective copy. By taking a step back and re-examining the entire site map we worked to create a more useful site, set to launch in early 2010.
