End: Reengage Timid Investors in the Market
Means: An Interactive Web Experience
For: OppenheimerFunds Investor Services

The Back Story: The global economic meltdown caused a wave of emotional meltdowns. How could I get investors to actively address their feelings, reassess their saving strategy and test the waters again?

The Success Story: Being told to move forward is nowhere near as useful as doing it yourself. That's why we created "The Next Step," an educational, interactive tool to help people reflect, re-examine and restructure their investments. It won a 2009 Star Award from the Mutual Fund Educational Alliance for Best Multi-Media Campaign.