Means: Consumer Brochure
For: OppenheimerFunds Asset Management
The Back Story: There are tangible benefits to looking outside the U.S. when choosing stocks. How could I clearly and concisely introduce consumers to the advantages of international investing?
The Success Story: Keep it simple. I distilled the complexity of Oppenheimer International Diversified Fund into three understandable benefits (Access to world class foreign companies; Exposure to broad, long-term trends; A comprehensive international allocation). Can't always remove all the financial gobbledygook, but this was definitely consumer-ready.
