Means: Email
For: OppenheimerFunds Online
The Back Story: With so many upates to our site, we have to spread the word. How could I engage our audiences, drive them to the web and not make our emails feel like spam?
The Success Story: Give them streamlined content, benefit-driven headlines and messages that target their needs. Through various email blasts and e-newsletters I was able to boost the click-throughs on our site.
