Means: Print Advertising
For: OppenheimerFunds College Savings
The Back Story: OppenheimerFunds had just become the state sponsored college savings plan provider in Nebraska. How could I announce our presence and introduce ourselves to this sports loving state?
The Success Story: Football, basketball and kids. I tailored these ads for the local sports magazine, Big Red Report, and tapped into the heart of the state. Go Huskers!
